Unlike Spotify, Soundcloud is not a music app with whole albums on-demand, but a sharing platform. The idea behind Soundcloud is to share your music or mixes with a community. Not to mention movie scenes being reenacted and random short, funny videos. You’ll see everything from lip-syncing to hit songs, dance routines to celebs doing TikTok videos with their kids. Although the platform is now much more, TikTok originally started as a music network. TikTok is a global video community that is breaking records among young audiences worldwide. Users often find new music by following people with similar tastes so they get notified about their new favorite song. Fans can subscribe to your music and they’ll receive an instant notification if you’ve uploaded a song or given an update. The “scrobbling” feature checks what users are listening to most then streams songs based on the findings. Last.fm has some really cool features for aspiring artists. The “Browse channels” offers the potential for you to be found in the “Creators on the rise” or “Popular on YouTube” section. Upload your videos on YouTubeĭid you know? Artists Justin Bieber and Carly Rae Jepsen were discovered on YouTube! The platform offers a perfect opportunity to organize playlists, showcase your music videos and show backstage antics. If you play live, always have your artist/band hashtag displayed clearly at gigs so people can tag you with credits when they post the video on their social media page. Trending hashtags to look out for are #instamusic, #instanewmusic, #instanowplaying, #instalive, #instaartist. Whilst on Instagram you can also search for music emojis, as well as hashtags, so try a mixture of both. On Twitter, you can look at and use trending hashtags like #newmusic, #nowplaying, and #musicvideo. #AcidJazz and your own band/artist hashtag to get started. You should always add hashtags like #music, your music genre e.g. Hashtags are huge on Twitter and Instagram but you’ve got to make sure you use the right ones to really see effective results. Try music-related hashtags on Twitter and Instagram Reddit users don’t hold back so be prepared to get some constructive (and unconstructive) feedback about your tunes. You can introduce yourself, share your website so people can listen to your tracks, and interact with your potential user base. Reddit is interactive and there’s no distance between you and your customer base. This is the perfect opportunity to get up and personal with your potential fans and build up your brand. Many music channels tend to be saturated with artists but Reddit still has a lot of untapped potential for grassroots marketing to promote your music. It’s easy to embed your playlists from Spotify, SoundCloud or BandCamp. Have you built your music website? Add your playlists, so visitors can listen to your songs. Designed for music : Use a layout that is specially designed for music websites.Social media : Link your social network profiles.Contact form with map : This lets visitors know where they can find you and how they can contact you.Podcast: Link an Apple or Spotify podcast in your Music block to share interviews or teasers.Videos: Easily upload videos from your performances to your site.Easy music integration : Add songs from iTunes or Spotify directly on your homepage.If you don’t have a website yet, don’t worry! You can easily create a Website with Jimdo below and connect your band’s social media page. Don’t be afraid to blow your own trumpet!Įven if you promote your music online elsewhere you should always have a website to list your tour dates, news, contact details, and some sneak peeks! This is your chance to hook them with a great first impression and win them over with an amazing user experience. If a promoter or fan is searching for you online, the first hit they should get is your band website. It’s important to have one platform where you control your music, content, and brand image-your website. Start your music promotion with a website So how do you take advantage of these platforms and which ones are worth your time? We take a look to help you hit the right note! 1. In some cases, bypassing the need for third parties like a record label completely. Local bands can upload their music online on a multitude of platforms including Spotify and expose their music to millions in just an instant. With Spotify hitting 356 million monthly active users this year, there’s little doubt the future of music is online.
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